In its initial stages of foundation, Medha had even larger goals than to provide state’s own milk to its residents. Some of these goals were to provide milk packets to underprivileged children for their nourishment, to increase state’s economic status and to provide a source of livelihood to the dairy farmers of the state. All these goals are being achieved at a steady rate.
Since its establishment, Medha has exponentially increased the work opportunities for numerous people. As it is an organization, Medha firstly employed workers for construction of its office. Later, many employees were hired by the organization for carrying out various operations of the brand. Employees for milk production plants were also taken aboard at the three locations where these plants are located, namely Deoghar, Koderma and Ormanjhi.
The number of dairy farmers during the start was around 2,200 in the year 2013. A gradual increase in this number has been observed over the years. It increased to around 4,300 farmers in the year 2014 and 8,500 in the year 2015. Currently, we are being supported by 20,000 farmers in our initiative.
New production plants are being set up in other districts too, for which many masons and construction workers have been employed. As soon as these plants would launch, we are hoping for a wide increase in the number of people who would be hired for the production and manufacturing process. Many people have been recruited as shopkeepers for the independent Medha milk booths that have been set up throughout the state. We are estimating more employees and recruitments as we expand our territory in other cities too.